Watch Video Here.

The MCP server our team is building is the future of media buying.

Big shoutout to streamr co-founder Burhan Hamid for this walkthrough showing how our MCP server connects Streamr.ai to Xandr and Magnite’s ClearLine, enabling us to:

Create campaigns with AI-generated creatives Configure retargeting pixels and build segments Launch seamlessly across DSPs

And this is only the beginning. With MCP, agencies and advertisers step into an AI-first era where agents:

• Communicate directly across GAM, ClearLine, The Trade Desk, and more • Eliminate silos and unify reporting • Optimize omnichannel ROAS in real time

Imagine asking your AI agent: “How are my display ads in GAM and CTV campaigns in ClearLine working together to drive ROAS?”

…and instantly getting live insights and optimization recommendations

This is where media buying is headed, and we are building it now.

MCP is quickly becoming one of the most talked-about innovations in AI. Burhan also recently spoke with Digiday about what MCP means for publishers and platforms. Check out the interview here: WTF is Model Context Protocol and Why Should Publishers Care?